About Format Health

Built by clinicians.
Designed for critical moments.

We set out to solve one of medicine's most persistent problems — the chaos and documentation failure that happens during in-hospital cardiac arrest. RevitalPro is the result.

Our story

2016

Seattle, WA
Harborview Medical Center

Format Health grew out of a close collaboration with the University of Washington, drawing on the UW School of Medicine, UW Medical Center, and Harborview Medical Center's deep clinical expertise. Seattle/King County — the birthplace of the Medic One program and a global leader in cardiac arrest outcomes — was the ideal home for our work.

Founded in 2016 by Brian K. Ross, MD, PhD (now professor emeritus of Anesthesiology at UW), we set out to replace error-prone paper charting during "Code Blue" events with a purpose-built digital tool. Dr. Ross brought decades of experience in medical simulation and device innovation, including founding one of the nation's early simulation centers and chairing UW's Code Blue Committee.

RevitalPro is a tablet-based system that replaces manual code documentation with fast, guided, bedside capture — created with input from physicians, nurses, pharmacists, respiratory therapists, risk management, and quality leaders.

Data integrity

100% retention of every intervention, medication, and timestamp — no gaps, no manual transcription.

Team coordination

Shared situational awareness — every team member sees the same real-time view of ordered vs. completed tasks.

Patient outcomes

Designed by providers, for providers — improving the quality of care in one of healthcare's most demanding environments.

Founded in collaboration with UW Medicine

Our work is rooted in the University of Washington School of Medicine, UW Medical Center, and Harborview Medical Center — institutions at the forefront of cardiac arrest research and outcomes. Seattle/King County's Medic One program set the global standard for emergency cardiac care, and RevitalPro carries that legacy into the hospital.

Leadership

The team behind RevitalPro

Decades of combined experience in clinical medicine, medical devices, healthcare technology, and R&D — united by a single mission.

Brian K. Ross
Brian K. Ross, MD, PhD
Co-CEO & Chief Medical Officer
Format Health

A Seattle-based physician–scientist recognized for advancing both clinical care and academic medicine. With dual degrees in medicine and a PhD in physiology and pharmacology, Dr. Ross bridges bedside practice with research-driven innovation.

A long-time faculty member in the Department of Anesthesiology at the University of Washington, he served as residency program director for over 20 years and founded one of the nation's early medical simulation centers. He led the five-state WWAMI simulation initiative, expanding access to high-impact training across Washington, Wyoming, Alaska, Montana, and Idaho.

Following retirement from full-time academia, Dr. Ross continues to serve as Co-CEO and CMO at Format Health and volunteers as a mentor at free health fairs and clinics throughout greater Seattle.

UW Medicine Medical simulation pioneer
Nicholas Ong
Nicholas Ong
Co-CEO
Format Health

Nicholas brings over 30 years of global healthcare leadership experience to Format Health. Throughout his career, he has built a track record of transforming organizations — successfully turning around five companies and leading multiple strategic acquisitions and integrations.

As an inventor holding four patents, Nicholas has developed breakthrough medical products that continue to influence industry standards and design practices today. His innovations reflect a deep understanding of both clinical needs and market dynamics.

At Format Health, Nicholas applies his expertise in product development and business transformation to drive the company's strategic direction.

4 patents 30+ yrs leadership
Ross Garland
Ross Garland
Vice President of Sales
Format Health

Ross brings nearly 40 years of global healthcare leadership experience spanning medical devices, health technology, and pharmaceutical distribution. His career includes leadership roles at Henry Schein, Spacelabs Healthcare, and GE Healthcare.

His expertise encompasses strategic sales management, market penetration, and cross-functional collaboration in complex healthcare environments. He has guided organizations through acquisitions, product launches, and the adoption of breakthrough clinical technologies.

At Format Health, Ross leads strategic growth and customer engagement for RevitalPro — partnering with clinical leaders to help healthcare organizations implement tools that improve team coordination during critical events.

GE Healthcare Spacelabs Healthcare Henry Schein
Ron Tobia
Ron Tobia
Vice President of R&D
Format Health

Ron brings 35 years of medical device leadership experience, with a distinguished track record of advancing innovative technologies from initial concept through development, regulatory approval, and market introduction.

As VP of R&D at Spacelabs Healthcare, he oversaw development of patient monitoring and anesthesia systems. At GE Healthcare, he led the creation of the Carescape/Engstrom Critical Care Ventilator — a platform supporting critical care worldwide. He represented the United States on the ISO 80601-2-12 standards committee for critical care ventilators.

Ron holds 16 granted US patents and brings deep expertise in IP strategy, OEM partnerships, supply chain management, and M&A integration.

16 US patents GE Healthcare ISO committee

Ready to see it in action?

Bring RevitalPro to your hospital.

Join the teams using RevitalPro to improve cardiac arrest outcomes and documentation quality.

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